It created a new Corporate Affairs and Marketing (CAM) function of 400 people, drawn from two teams with distinctly different cultures and ways of working. A new leader came in to reshape the function and make it fit for the future.
We are delighted to welcome two giants of the comms and marketing world to lift the lid on this fascinating transformation, and how it was achieved.
Brigitte Trafford (Chief Corporate Affairs and Marketing Officer, LSEG), marketing veteran, David Wheldon OBE (RBS, Vodafone, Coca-Cola) and Claire Southeard (senior advisor on the LSEG reset) will lead a panel discussion exploring why – when change projects of this magnitude are usually the purview of the big management consultancies – LSEG opted for a practitioner-led approach, at a time when the eyes of the world were on the Group’s performance post-deal.
Moderated by Lansons/Team Farner CEO Gordon Tempest-Hay, join us for this breakfast event to get a behind-the-scenes look at LSEG’s reset and hear the argument, from those on the inside, why corporate affairs and marketing professionals have a valuable and unique role to play in the transformation of big business; both how it is communicated and, critically, how it is done.