Communications Management Standard (CMS) accreditation is the hallmark of PR excellence and demonstrates Lansons is committed to the PRCA’s Code of Conduct and professional standards, ensuring clients that their business’ reputation is in safe hands.

CEO and Co-founder Tony Langham shares his views on the importance of CMS accreditation, ethical business practice and leading by example in this Q&A with the PRCA.

As part of the PRCA’S campaign - #HireaPRCAmember launched today, Lansons are being recognised and celebrated as a long-standing holder of CMS accreditation.

As members of the PRCA we are committed to abiding by PRCA charters and codes of conduct (as well as our own policies around conduct) set out below:

• PRCA Professional Charter and Codes of Conduct
• PRCA Client Consultancy Partnership Charter
• PRCA Public Affairs Code

To achieve CMS accreditation Lansons are scored on the following nine core areas:

• Leadership & Communication
• Business Planning
• Business Improvement
• Financial Management & Systems
• Campaign Management
• Client Satisfaction
• New Business
• People Management
• Diversity