Originally self-published in collaboration with author, Dr. Helena Boschi, a psychologist specialising in applied neuroscience, the latest edition is published globally by renowned publisher Wiley.
Why We Do What We Do combines scientific research with concrete examples and illustrative stories to clarify, in an easy-to-understand way, the complex mechanisms of the human brain and how it affects our behaviour every day.
A wide range of topics are examined, unveiling different facets of the brain with practical tips and ideas for understanding our behaviour, physical and mental health, communication and decision-making.
Published by Wiley, Why We Do What We Do was launched as part of Lansons Change and Employee Engagement work unit. By applying neuroscience to communication strategies, we enable organisations and leaders to better care for and support their employees, change behaviours and change biases; especially poignant today.
Her particular areas of interest include the brain and behaviour, our emotional and rational neural networks and how to improve our cognitive abilities in order to get the best out of our own and others’ brainpower. Helena has investigated the impact of chronic, work-induced stress on brain function and has published a book called ‘Why we do what we do’.
Helena has spent the last 25 years working closely with businesses to define and design new initiatives, particularly in the areas of organisational behaviour.