Today, Lansons is made up of 64% women and 36% men; 71% of our management team are women.​ Committed to measuring and benchmarking ourselves, we voluntarily publish our gender pay gap annually, despite being below the reporting threshold.

We support a wide range of partnerships, including as one of 22 founding partners of the BBC’s 50:50 initiative – an equality project monitoring gender and people of colour representation across media and events, taking steps to address any imbalances over time.

We are also long-time patrons and friends of Women's Prize for Fiction; The Diversity Project is our much-loved pro-bono partner, championing diversity within the Financial Services sector; and we part-funded the SEREDA Research Project by the University of Birmingham, investigating sexual and gender-based violence towards forced migrants.

Since day one we have donated 1% of our profits to charities such as The Felix Project and Centrepoint, and since 2008 we have partnered with arts charity HighTide who exist to promote diversity in the theatre. This year our charity is Mental Health Research UK (MHRUK), it’s sole purpose is to ensure people with mental illnesses have the best chance in life by funding research into the causes of mental illnesses to make a long-term difference.

Leading our sector in creating a diverse, inclusive and happy workplace has always been important to us. We are an award-winning workplace - having been named as one of best SMEs to work for, across all sectors of the UK economy, for the past 19 years by the Great Place to Work® Institute (GPTW). We are also PRCA Workplace Champions and recipients of PRWeek’s Best Places to Work award.

Throughout most of our history the proportion of our workforce who are people of colour has reflected the UK average. Today we are partnered with HR Rewired in reviewing our business to take intentional steps in advancing racial equity in our workplace further, alongside a dedicated Diversity Group; and in our industry, we are one of the founding members of PRCA’s Race and Ethnicity Equity Board (REEB).

An internal awareness programme run by our Diversity Group, highlights diverse experience and encourages diverse conversations. Past events have included, Lord Nick Herbert on the government approach to LBGTQI+ community; David Lammy talking about his experience as a black politician; Tell Mama, a charity that supports victims of anti-Muslim hate; Maeve DuVally, Goldman Sachs Managing Director on coming out as transgender in Corporate America; as well as marking Holocaust Memorial Day with talks by survivors via The Holocaust Educational Trust.

For over a decade we have actively reduced our carbon footprint wherever possible (before off-setting) and are the first (we believe) in our industry to have gone fully Carbon Neutral, as certified by Natural Capital Partners since 2009. Our annual cO2 assessments enable us to support global offset projects, such as the Acre Amazonian Rainforest Conservation and Community Reforestation in East Africa – the projects voted for by our people to support.

We are now on track to achieve by April 2023, the highest status in our carbon reduction programme for our central organisation, reducing our carbon footprint by 5% within 3 years.

We're far from complacent though.

We work with an environmental consultancy to constantly improve our programme, alongside a volunteer 'Green Team' who front our recycling and sustainable behaviour initiatives - always challenging the business to go further. So much so, PRCA named us Sustainability Agency of the Year back-to-back, 2022, 2023.