This website uses cookies. Learn more
Lansons launches Finfluencer Academy
Pictured: Lansons | Team Farner Digital Team
L: R: Tom Cook, Head of Digital; Sorcha Hornett, Digital Account Manager; Louise Vaughan, Managing Director and Senior Campaigning Adviser.
LONDON & NEW YORK - Today we launch the Lansons Finfluencer Academy – an innovative initiative to help UK and US financial services companies harness the unique reach and expertise of financial content creators.
Personal finance content creators, or “Finfluencers” have quickly become a trusted source of information for Millennials and Gen Z in recent years, with many attracting hundreds of thousands, if not millions, of followers on social media – and the attention of brands, news media, regulators and UK Government alike. Whether it’s the Spring Statement or new financial services products, their ability to break down complex financial concepts into relatable content is creating new opportunities to connect with younger generations.
Co-created with four of the UK’s leading Finfluencers, Lansons Finfluencer Academy is designed to help financial services companies unlock these opportunities in the most meaningful way by facilitating closer collaboration between companies and creators, including:
- Co-creating impactful campaigns tailored to live briefs
- Enhancing in-house content creation with bespoke coaching and skills-sharing
- Exploring long-term creator partnerships, ensuring sustainable engagement
In particular, the Lansons Finfluencer Academy aims to support financial services firms to transition away from a ‘one-and-done’ approach to paid-for posts towards multi-faceted partnerships that deliver greater value to companies, creators and their collective audiences.
“Finfluencers are actively reshaping how personal finance content is delivered. By making it engaging and accessible to Millennials and Gen Z, they’re driving much-needed change, like introducing people to investing much earlier. Our clients are recognising this at speed – and that Finfluencers have more to offer than their channels. From campaign consultancy to content training, we’re going to see a shift in the way companies seek to get value from creators. The Academy recognises this and builds in that wider dialogue by design.”
The Lansons Finfluencer Academy is led by a Panel of four the UK’s leading Finfluencers, while offering access to a wider network of financial creator talent. Each Panel member has a proven track record of working with major financial services brands, regulators, and UK Government departments:
- Anna Brading – A Certified Financial Education Instructor (CFEI) with over 250,000 followers, dedicated to helping her audience take control of their financial future.
- Rotimi Merriman-Johnson – Award-winning financial content creator, podcaster, author, and founder of Mr MoneyJar, a leading UK-based financial education platform.
- Gabriel Nussbaum (That Money Guy) – One of the UK’s largest personal finance content creators, with over 1.5 million followers, focusing on financial education.
- Clare Seal – A certified Financial Coach with a following of over 130,000, specialising in the intersection of financial guidance and mental health.
"Building trust and collaboration between financial services and creators is a powerful way to move the needle on financial literacy. The Lansons Finfluencer Academy is a brilliant step in that direction. When these two worlds work together, there is real potential to make financial education more trustworthy, more accessible, and more relatable for the people who need it most."
"In recent years, finfluencers have fast become a trusted source of financial information, news and education. I am glad to be identified as a trusted expert in this space, and look forward to partnering with Lansons to help brands to educate and serve new audiences"
"I'm super excited to be joining the Lansons Finfluencer Academy as part of the panel. I think it's a brilliant idea and something that's hugely necessary for the industry to help brands build out their best working practices with creators, bringing in Finfluencers from the start rather than just seeing us as an end point. I think this is the start of a revolutionary change within the industry and something I'm excited to be working with Lansons on."
"Social media has played a huge part in making financial information and education accessible, as well as providing a place for more honest conversations about money, with finfluencers playing a big role - but there’s still a huge amount of untapped potential for brands. I’m so pleased to be joining the Lansons Finfluencer Academy team, to open up a dialogue about how we can work together to embrace these new opportunities and give personal finance the human face that it needs in order to make an impact in a digital age."
For more information, please get in touch with Tom Cook and Sorcha Hornett or fill in the form below to request more information.
Finfluencer Academy
Stay in the loop
with our experts
