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Lansons | Team Farner appointed by eToro

20 Feb 2024
Read: 4 min
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We have been appointed by the trading and investing platform eToro for an integrated brief spanning proactive media relations, corporate communications and creative campaigns.

eToro enables users to invest in a large range of assets including stocks, ETFs, commodities, indices, cryptoassets, and thematic portfolios all in one place. Founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way, it has over 35 million registered users from more than 100 countries. It is the leading platform for social investing, a feature that allows users to interact with, learn from and copy the trades of more experienced investors.

The partnership will see Lansons provide strategic counsel and day-to-day delivery as eToro builds on its position as one of the key investing platforms in the UK, harnesses its industry-leading education resources to support investors of all abilities and further establishes its reputation as an expert commentator on broader personal finance and business topics.

Lansons will support eToro across an integrated programme, covering corporate profiling, thought leadership, creative news generation, campaigns and sponsorship amplification. The partnership will be overseen by Jack Crone, UK & DACH Head of PR & Communications at eToro, and the Lansons work will be led by Geoff Duggan, Director, and fintech lead and Liam Bell, Executive Creative Director.

eToro adds to Lansons’ extensive experience in the investment and fintech space which spans leading retail investment platforms, asset managers, neobanks, tech investors and industry bodies such as Tech Nation.

“We’re immensely proud of what we’ve achieved so far, however, there’s still a lot of work to do when it comes to normalising investing and making it more accessible to a wider audience. If we’re to see real progress on this front, we need compelling and engaging communications and a strong partner to support us on this journey. That is why we’re thrilled to be teaming up with Lansons, a formidable agency with decades of experience and knowhow.”

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Jack Crone
UK & DACH Head of PR & Communications at eToro

“This is a super brief that enables us to harness the best of our fintech, investment, media relations and creative experience to support a global brand with a bold ambition. eToro is one of the original challengers with a track record of breaking down barriers to investing, and we are excited to play our part in that mission.”

Geoff Duggan Lansons
Geoff Duggan
Fintech lead + director at Lansons
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