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Creativity not Complacency
PLEASE NOTE: this event is now over.
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In a sector that prides itself on logic, how can we unlock more creative magic, drive more audience connection, and deliver more brand differentiation in 2024?
This breakfast panel event is for anyone working in brand/marketing/comms and will cover:
- What’s holding the financial services sector back from embracing the power of creativity
- Can FS brands be creatively disruptive in a low trust environment?
- What’s the DNA of great creative in the FS sector?
- What can we learn from the most creatively daring FS brands out there?
Much of the content in the financial services sector fails to stand out from the crowd of undifferentiated offerings, fading unnoticed into the background.
Nevertheless, the demand for creativity and the premium for great ideas remains. How do marketers and PRs unlock their creative potential, and how could the financial services industry benefit from a resurgence of truly creative marketing? In this panel discussion we will cover creativity’s role in strengthening brand voice, delivering on strategic priorities, and how marketers can unlock more of their creative mindset.
This event is in partnership with The Financial Services Forum, chaired by Lansons/Team Farner Executive Creative Director Liam Bell.
Liam is a hugely experienced creative, with a client roster that has included Natwest, Shell, BP, National Grid, Tesco, O2, Vodafone, Facebook, Google, McDonald’s and Instagram. Prior to joining Lansons last year, Liam led Teneo’s UK and global creative output for Corporate Affairs, Financial Comms, Brand and Public Affairs, working across Tech, FMCG, Energy and Retail sectors.
With over a decade in UK finance/fintech, Stephanie has worked for some of the most recognised brands in fintech including Nutmeg and Clearscore. At eToro, Stephanie has helped shift brand perceptions, led the first educational offering (eToro Academy), first foray into television marketing, and the European sports sponsorship strategy - most notably with the recent addition of the Women's Super League (WSL).
Mark leads the creative marketing team at one of the world’s largest hedge funds. With a background in investment writing, he brings experience in social, brand, video and podcast production to deliver creative content and effective amplification. He has previously worked at leading index manager Legal & General Investment Management and renowned retail investment manager M&G.
Nick is a creative, customer-focused and compassionate brand specialist and marketing leader with over 10 years’ experience working for some of the UK’s most iconic brands including Sainsburys and the Post Office. Nick has led multiple rebrand projects, achieving market-leading attribution scores, whilst driving a strong team culture for excellence and sense of purpose.
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