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Campaigns in the AI age
PLEASE NOTE: this event is now over.
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From campaign development to content creation, artificial intelligence is changing the rules of creativity in communications.
Delving into the ways agencies and brands are already using AI to supercharge insight, accelerate ideas, and improve execution; as well as the ethical and creative implications of doing so. In this panel event, we explored the opportunities, tools, and tensions that come with integrating AI into creativity, discussing:
- The role of AI in delivering better insight
- AI as a creative co-pilot and greater implementation with AI tools
- The tricky questions surrounding AI
- How will AI-powered work impact audience perception of both creativity and brand?
This event is part of our broader events programme, which brings together leading voices across campaigns and corporate advisory to unpack the issues shaping reputation.
Lewis is Associate Creative Director at Lansons Team Farner. With over a decade of experience, he creates consumer-focused campaigns tackling societal issues like economic abuse and pension adequacy for major brands including Legal & General, Openreach, and the Post Office, across sectors such as Finance, Tech, Telco, and Health.
Lewis Wilks
Associate Creative Director, Lansons Team Farner
Now Joint Group Executive Creative Director at krow group, Darryl is instrumental in driving the agency’s growth and culture across six locations, each with its own speciality. Under his watch, the agency has picked up major clients like Post Office, Neff Appliances, Honda, and Bensons for Beds. He’s obsessed with ideas that work hard and cut through, no matter the medium. TV, social, digital, experiential - you name it, he’s created a campaign for it. He’s also a certified yoga teacher, so yes, flexibility really is his thing.
Darryl George
Krow Group
Tom Cook is Head of Digital at Lansons Team Farner, and is an experienced senior digital communications practitioner, specialising in global social media strategies, digital research, data analysis, and content-led campaigns for challenger brands and FTSE 100 companies.
Tom Cook
Head of Digital, Lansons Team Farner
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