PLEASE NOTE: this event is now over.

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From TikTok traders to Instagram investors and YouTube finance gurus, Finfluencers have rapidly emerged as a dominant force in the financial landscape. But who are they? Where have they come from? And why are audiences engaging with them in ways they never have with traditional financial services brands?

In this event, we explored these questions with some of the UK's leading Finfluencers, unpacking the opportunities and challenges they present for financial services. We discussed:

• The evolution of financial influencers and their impact on audience behaviour
• Why traditional financial brands have struggled to connect in the same way
• The risks and regulatory considerations of influencer partnerships
• Best practices for brands looking to engage with Finfluencers effectively

With trust in institutions wavering and audiences craving authenticity, the Finfluencer movement is reshaping financial communication. So, how can financial brands adapt, collaborate, and stay ahead of the curve?

This event was in partnership with The Financial Services Forum, chaired by Lansons Team Farner Head of Digital, Tom Cook. 

Meet the panel: