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Rise of the Finfluencers
PLEASE NOTE: this event is now over.
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From TikTok traders to Instagram investors and YouTube finance gurus, Finfluencers have rapidly emerged as a dominant force in the financial landscape. But who are they? Where have they come from? And why are audiences engaging with them in ways they never have with traditional financial services brands?
In this event, we explored these questions with some of the UK's leading Finfluencers, unpacking the opportunities and challenges they present for financial services. We discussed:
- The evolution of financial influencers and their impact on audience behaviour
- Why traditional financial brands have struggled to connect in the same way
- The risks and regulatory considerations of influencer partnerships
- Best practices for brands looking to engage with Finfluencers effectively
With trust in institutions wavering and audiences craving authenticity, the Finfluencer movement is reshaping financial communication. So, how can financial brands adapt, collaborate, and stay ahead of the curve?
This event was in partnership with The Financial Services Forum, chaired by Lansons Team Farner Head of Digital, Tom Cook.
Meet the panel:
Stacey Onyido specialises in marketing compliance within financial services. She oversees multi-asset product marketing across social media, influencers, and various digital channels, ensuring adherence to global regulatory standards. Beyond her role, Stacey is building a community to bridge compliance and marketing in the financial sector, fostering collaboration, sharing insights, and promoting best practices.
Rotimi Merriman-Johnson, aka ‘Mr MoneyJar’ is an award-winning content creator and qualified financial advisor. In the last year, Rotimi has partnered as a Finfluencer on financial education campaigns for the Bank of England and the UK Government among others, as well as taking centre stage in an award-nominated campaign for Santander UK.
Anna Brading is a Certified Financial Education Instructor (CFEI), published author and content creator, passionate about helping people break free from the stress of living paycheck-to-paycheck and take control of their financial future.
Tom Cook is Head of Digital at Lansons Team Farner, and is an experienced senior digital communications practitioner, specialising in global social media strategies, digital research, data analysis, and content-led campaigns for challenger brands and FTSE 100 companies.
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