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Words Matter
What can brands do to ensure their language and communication is inclusive by today's standards?
This panel event will cover:
- Latest thinking on language – words to use and words to avoid
- Creating continuity between your external communications and internal D&I approach
- Further considerations for marketers when developing brand communications
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Racism, diversity, inclusion, white supremacy, inequality, global majority, LGBTQ+….words matter.
Addressing issues of diversity and inclusion within your own walls (and in society at large) involves communication within employee and employers, customers and brands. The demand for change and visible progress remains strong.
But the language and terminology used in addressing the issue has greatly differed.
There is power in words and language. It has the ability to forge a connection with audiences whilst demonstrating commitment to inclusion; but equally it can expose exclusion, create barriers and reinforce biases.
Whilst our use of language evolves, even with the best intentions, it’s hard to get it right all the time. So what can business leaders, and marketers do to ensure their language is inclusive by today’s standards?
- This is a FSF x Lansons partner event open to non-FSF members.
- This event is designed for anyone working in brand, marketing and communications.
- This event is chaired by Lansons' Chair + Co-founder Tony Langham.
Meet the panel:
Shereen is Managing Director of the global anti-racism and racial equity advisory firm, HR rewired and bestselling author of The Anti-Racist Organisation: Dismantling Systemic Racism in the Workplace. As a leader in tackling racial inequality in business, Shereen has worked with some of the UK’s most well-known brands, including Carphone Warehouse, Caffe Nero and Greene King.
Claire has more than 25 years of marketing and communications experience in financial services including as Chief Marketing Officer with The Openwork Partnership where she led their rebrand and marketing transformation. Claire is also a founding member of Post Office Financial Services and held senior role at MetLife, helping launch the MetLife brand into the UK to become a leading financial services player.
Devvya is the EMEA D,E&I Manager at Invesco, driving the company’s diversity, equity & inclusion strategy across the region, as well as the broader group of initiatives under Invesco’s Diversity & Inclusion Executive Council. Devvya has over 15 years industry experience, consulting investment firms on best practice, industry trends, metrics and standards. Devvya also led the design and delivery of the global talent pipeline ‘Young Women in the Investment Program’ in developing and emerging economies.
Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 35 years. He helped build Lansons as a gender equal, diverse, carbon neutral, employee owned, great place to work and retains an active consultancy role across key clients.
