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David Rowson has joined independent agency Lansons as its Strategy Director. The first appointment of its kind for Lansons, David will lead the agency’s new research and strategy capability to enhance the agency’s offer for existing clients and to develop strategy clients in its own right.
David brings more than a decade of experience in research and strategy projects. Prior to joining Lansons, David co-led the Government & Corporate Affairs specialism at Yonder Consulting (formerly Populus), where his experience spanned sectors such as sport, technology, finance, media and telecommunications, with a previous client roster including The Premier League, BT Group, KPMG and Natwest.
The senior appointment is one of the first under Lansons’ new CEO Gordon Tempest-Hay, who joined at the start of the year in the first senior shake up at the top of the company since its formation over thirty years ago.
More senior appointments will be announced in the coming months as Lansons enters a new era under Tempest-Hay.
“I’m delighted to be joining Lansons at such an exciting time for the agency. It’s an excellent business with a strong reputation and big ambitions, and I’m really looking forward to developing a research and strategy capability that will help drive the agency forward.”
“Insight, which unlocks undeniable truths, is the key to resolving a client’s toughest challenges. We are building a capability at Lansons to help resolve the most intractable problems facing businesses and society, and to have someone of David’s experience and expertise to drive that forward is something of a coup.”
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