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Lansons appoints Senior Campaigning Advisor
Louise Vaughan, former Social and Digital lead at Teneo, has joined Lansons as a Senior Campaigning Advisor to expand its integrated campaigning offer. Louise spent 13 years at Teneo (and formerly Blue Rubicon) including time as Managing Director and led its award-winning Digital team in London. She advised clients including Facebook and BP and delivered integrated campaigns for diverse industries, from film and TV, to personal care and pharmaceutical.
Since leaving Teneo, Louise has served as both Director of Communications and Interim CEO of The National Emergencies Trust, the charity set up in the wake of the Grenfell tragedy to better support those affected by UK disasters. She joined the Trust in 2020 to play a lead role in the charity’s first fundraising appeal – the Coronavirus Appeal - which raised £100m to support those affected by the Covid-19 pandemic. Louise will now divide her time between Lansons and the charity.
“Louise is a rarity. She is adept across all communication channels and disciplines from paid-for to earned, going well-beyond the traditional boundaries of the comms industry. Her breadth of experience blurs the line between marketing and comms while her leadership skills make her a further exciting hire at the top of Lansons.”
“I love that, despite being one of the best-known names in the business, Lansons remains as restless as ever to deliver more for its clients and people. I have no doubt that it’s ‘secret sauce’ is its strong culture and values because innovation happens faster when people feel supported to try new things. I’m excited to help evolve its integrated offer and play a part in this latest chapter of Lansons’ story.”
