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Engaging the Disengaged
What are the new ways in which organisations can better communicate with their audiences online?
There has been an undeniable shift in the media and communications habits of the nation, with roughly 70% of UK adults now consuming their news from online sources (Statista).
Digital media too has now taken over other traditional media to become the number one source of information. So have organisations done enough to ensure they are effectively communicating with their customers and wider audiences online?
As agencies across the sector grapple with the question of how to reach audiences in new ways online, let alone younger audiences, are influencers and platforms like TikTok the way forwards or just a kneejerk reaction?
As the industry wrestles with these questions, we'll look at what marketers and communicators can do to harness the power of online media in all its forms, and better communicate with their audiences, creating stronger engagement with their customers.
- This is a FSF x Lansons partner event open to non-FSF members.
- This event is chaired by Lansons' Director + Senior Campaigning Advisor Louise Vaughan, with panellists from across brand, media and influencer expertise.
Meet the panel:
Louise is an integrated campaigning specialist who has provided digital and social media consultancy to some of the UK’s leading companies in the Tech, Energy and Healthcare. She led Teneo’s award-winning digital team for eight years before joining the National Emergencies Trust in March 2020 as the Head of Campaigns for its £100million Coronavirus Appeal.
From her 20 years with Sky, Nia has worked with many brand partners from the smallest national advertisers to large international brands, consulting on key innovations and the evolution of TV that have helped build long term business relationships between Sky and their partners. Nia covers the Financial Services sector for Sky Media, and as such is interested in all the challenges marketers are facing and develops solutions to help meet these challenges.
Rebecca Hutson is the Head of News at The News Movement, she's previously worked at the Mail Online, Reach PLC and most recently GB News.
James Seddon is an Influencer Marketing Consultant at Onalytica. For the past 2 years, he has been helping mainly B2B companies, including financial services, leverage external experts, thought leaders, and their own execs to create compelling and engaging content on social.
James is a TikTok and Instagram Creator with 355K+ followers who advises Lansons’ clients on the role of social in their communication programmes. He has provided strategic and creative support when it comes to both PR and social media to a diverse range of clients including The National Lottery and Standard Life.
