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Lansons launches next-gen campaigning model for a changed communications landscape
Pictured: Lansons | Team Farner Campaigning Team
Front L:R Liam Bell, Executive Creative Director and Managing Director; Lewis Wilks, Creative Director; Sam Sharpe, Director; David Rowson, Strategy Director. Back L:R Lou Vaughan, Managing Director; Tom Cook, Director of Digital and AI.
LONDON & NEW YORK - We've unveiled a new creative campaigning offer, purpose-built to help communications leaders navigate today’s heightened pressures, relentless news cycle, and increased complexity.
The campaigning team - which will be co-led by Executive Creative Director and Managing Director Liam Bell, Managing Director Lou Vaughan, and Director Sam Sharpe - builds on the agency’s successful expansion into creative campaigning which has seen it deliver ambitious and award-winning work for a diverse range of clients from Santander and Sky Bet to The National Lottery.
Rooted in our heritage of supporting charities and not-for-profits, the new offer also introduces an innovative ‘campaigning credits’ model, opening up further opportunities for the business to provide pro-bono expertise to charitable campaigns.
Born from the conviction that the communications landscape has fundamentally shifted, our campaigning offer responds directly to the challenges faced by corporate affairs, communications and marketing leaders under pressure to deliver more with less.
The offer centres on five key tenants:
- A commitment to bringing the best talent together to deliver at pace – where senior experts across strategy, creative, public affairs, corporate reputation, sustainability and digital are united in one single team
- A belief in ‘connected creativity’ where ideas are born from, and live in, culture
- A conviction that, while the comms landscape is always evolving, world class delivery – whatever the media, whatever the platform - remains the bedrock of Lansons’ difference
- A passion for innovation where human brilliance is augmented by technology - with AI as the co-pilot, the campaigning team delivers strategic rigour and bold creative at speed
- A confidence that smart, scalable content creation delivered by an in-house production studio can increase creative excellence and reduce client cost
Senior promotions and restructuring our creative team.
Our continued investment in senior campaigns expertise includes the recent promotions of Associate Creative Director, Lewis Wilks to Creative Director and Head of Digital, Tom Cook to Director – Digital and AI - underpinning the business’ commitment to building a world class team of senior campaigning experts.
Lewis will take on a leadership role in shaping the agency’s creative vision, reporting into ECD and Managing Director Liam Bell, whilst Tom will further embed technology and innovation, including AI, across client work and teams.
The restructuring of our Creative team will enable and support the growth of our new campaigning proposition. In addition, four new junior creative positions have been established to accelerate career development for internal talent, as well as recruiting externally for two midweight creative roles.
What’s clear is a changed world demands a new level of fluency: one that dispenses with artificial and outmoded agency orthodoxies and matches client need. Our campaigning proposition brings together strategic clarity, cultural relevance and agile delivery. But don’t take my word for it, we’ve seen our approach validated by the market as we continue to win a diverse range of briefs - be that supporting Bupa to develop global health campaigns, working with eToro on its mission to democratise access to investing or partnering with Sky Bet and the British Heart Foundation to turn football fans into an army of CPR lifesavers.
The future belongs to agencies who can think holistically, move nimbly and blend technology, strategy, storytelling and creativity. Adding Lewis and Tom to our already stacked bench of senior campaign experts means we are uniquely positioned to deliver smart integrated thinking at pace. It’s this mix of senior talent, our depth of sector expertise, particularly on complex areas such as sustainability, that have allowed us to win enviable clients and challenging briefs including the Duchy of Cornwall mandate, an ambitious multi-year behaviour change brief from the Intellectual Property Office and major campaigns for The National Lottery.
We believe in the power of campaigning to make a positive difference. That belief doesn’t just shape the work we do for clients, but how we work as an organisation, including our long track-record of applying our expertise to charitable causes. It’s why we’re introducing a ‘campaigning credits’ model to take our charitable commitments even further, providing a structured way to share pro-bono consultancy with causes that create social impact. It offers our clients and colleagues a way to contribute to incredible campaigns that will improve people’s lives.
It’s an exciting time in our business, and our industry. If you have any questions about this news, or would like to send your comments, please contact marketing@lansons.com
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