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London - We have been appointed by the banking industry trade association UK Finance to lead their multi-award-winning ‘Take five to stop fraud’ campaign for the next two years, which includues its 10th anniversary in 2026.
Funded by UK Finance members, ‘Take five to stop fraud’ is a behaviour change campaign helping consumers recognise fraud, and take steps to protect their money and financial information. Lansons is providing strategy, creative development, talent management and influencer marketing, content creation, media buying, stakeholder engagement and strategic media relations.
“The opportunity to take, ‘Take Five’ to the next level through bold, behaviour change campaigning was irresistible. Together we’re now building a smart and creative two-year programme that can genuinely impact lives by equipping many more people to deal with the insidious and shape-shifting nature of fraud. We look forward to working with the UK Finance team and its members to continue the fight against it."
Jess Cook
Take Five Campaign manager at UK Finance
“The opportunity to take, ‘Take Five’ to the next level through bold, behaviour change campaigning was irresistible. Together we’re now building a smart and creative two-year programme that can genuinely impact lives by equipping many more people to deal with the insidious and shape-shifting nature of fraud. We look forward to working with the UK Finance team and its members to continue the fight against it.”
Claire Southeard
Managing director and account lead at Lansons
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