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Financial services brands compete intensely for attention in national newspapers and money blogs. With limited column space and traditional outlets shrinking, they’re now pushing to break into glossy consumer and lifestyle titles to reach broader audiences. 

In this event, Anthony Cornwell, Director at Lansons Team Farner, is joined by Caroline Bloor, one of the most influential journalists translating money content into lifestyle media stories, to share her insights into:

• The appetite from lifestyle and consumer magazines for money stories 
• The opportunities for FS brands
• How she works with top lifestyle publications + how to pitch to key titles
• What FS firms can do to bridge the gap to lifestyle titles + the influential freelancers that work for them

About Caroline Bloor

Over the years, Caroline has covered consumer and money content for a wide range of national publications from The Times, The Telegraph and The Mirror to Good Housekeeping, Red, Ideal Home, Cosmo, Prima, and Best. Before going freelance, Caroline was Hearst UK’s Consumer Affairs Director, Lifestyle division, for 11 years.

In 2018, she founded Financially Fabulous, Hearst’s cross-brand campaign aimed at shaking up how financial content was delivered to the female audience. This highly successful drive led the way for many subsequent industry initiatives that focus on helping women take control of their finances. As well as delivering targeted money content across print and digital, she hosted events, edited special supplements, and delivered a fortnightly money newsletter.

Covering everything from pensions and investing to money-saving hacks and financial scams, Caroline is a go-to expert for accessible money content in the world of women’s and lifestyle magazines. She currently freelances regularly for a range of publications, including Woman & Home, Saga, Woman’s Weekly, and Good Housekeeping and has a regular weekly money column in WOMAN magazine. She also works as a B2C copywriter and editorial consultant.