The acquisition reflects the success of Lansons since it was founded by Clare Parsons and Tony Langham in 1989 and marks the beginning of a strategy to transform Lansons into a top 10 agency in the UK.
Over the last three decades Lansons has built out its consultancy offer across corporate and financial, public affairs, campaigns and creative, crisis and issues, and sustainability advisory. Its clients range from global brands to leaders in professional services, tech, fintech and financial services (client list). The deal follows a period of strong growth for Lansons, generating the highest income in the firm’s history in 2022/23. A new CEO, Gordon Tempest-Hay was appointed in January 2022 followed by a series of other strategic hires over the last 18 months including its first executive creative director, a head of research and insight and appointments to boost its social and digital capabilities.
With scaled investment for material growth, the partnership with Team Farner aims to accelerate Lansons through organic growth and by acquisition.
The focus is on deepening and enhancing its capabilities to help clients respond to opportunities and challenges against ever more complex environments and growing international needs, and on continuing to attract and retain the best talent long term.
Team Farner is a coming-together of entrepreneurially led businesses all committed to delivering on the strategy of creating the leading European management consultancy for integrated communications, backed by major private equity firm, Waterland. Team Farner currently includes 16 consultancies across Switzerland, Germany, the Netherlands, Austria and now the UK; with France, Spain, Italy, Brussels and others to follow.
Since it was established, Lansons has set out to be a different type of consultancy.
Alongside a focus on great work, long-standing client relationships, and bringing together talented people in a great place to work, it has sought to pioneer gender equality, to champion sustainability and to offer a broad breadth of ownership opportunity. At the point of the acquisition, 35 people had a stake in the business with ownership of the business split 57% women and 43% men. This reflects the percentage of women throughout the management of the firm.
Lansons current senior leadership team of Executive Chair, Tony Langham; CEO Gordon Tempest-Hay; and joint Managing Directors Laura Hastings, Rebecca Mayo and Stuart Graham will continue to lead the business. They will all reinvest in and remain equity partners in Team Farner along with 6 senior colleagues (making 11 reinvestors in total). Clare Parsons, who is currently a non-executive director, will continue in her current role.
Following the acquisition of Lansons, Team Farner combines a fee volume of around 120 million euros per year, with 17 partner agencies and over 700 employees across Europe. Further expansion steps are in the pipeline.