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Lansons appoints Annamarie Phelps CBE as fifth senior advisor

24 Apr 2023
Read: 5 min
British Olympian Annamarie Phelps CBE Lansons senior advisor

Annamarie Phelps CBE OLY is the latest senior appointment to join Lansons’ growing group of expert advisors. With a stellar career in sport and sport leadership, Annamarie will provide expert counsel for any Lansons client, whether it be sports partnership or sponsorship, balancing culture versus performance or promoting equity.

Most famously, Phelps is known for her contribution to rowing, representing Great Britain in five consecutive World Championships between 1991 and 1995 and in the 1996 Atlanta Olympic Games. She also held senior roles at British Rowing for over 16 years as Vice Chair and later Chair, responsible for overseeing safeguarding practices, anti-doping, governance, and equality policies before becoming Vice Chair of the British Paralympic Association.

Today, she is Deputy Chair of the British Olympic Association, President of European Rowing and Co-Chair of the Global Executive of the International Working Group on Women and Sport [IWG], the largest global network for the advancement of gender equality in sport.

Phelps’ experience in driving industry-wide social impact around diversity and inclusion at both a national and international capacity will enrich Lansons’ consultancy in reputation and sport at the most senior level.

“Annamarie joins our growing group of expert advisors each with unique capabilities and expertise to advise at the most senior level. With the Olympic Games in 2024, and Annamarie’s role in British Olympics focused on the relationship between sport and corporates, she is perfectly positioned to guide Lansons’ clients and prospects to help them deliver the best from their support for, and participation in, sport.”

Gordon tempest hay 2348 min
Gordon Tempest-Hay

“I am very excited to be joining the Senior Advisor team to help support Lansons’ clients interested in learning from and working with the sport sector. There is so much that can be shared from managing high performance and goal setting to accountability, governance and cultural change as well as understanding how to best maximise partnerships and sponsorship.”

Annamarie Phelps Lansons Advisor
Annamarie Phelps
Senior Advisor

Annamarie’s appointment adds to the growing band of diverse advisors at Lansons. In recent months, the agency has appointed its first ever Executive Creative Director, Senior Campaigning Advisor and Strategy Director. It also appointed four senior advisors in November last year. In addition to Annamarie Phelps, Lansons’ senior advisory team is:

  • Sarah Bates; veteran investor, Chair of John Lewis Partnership Pensions Trust and Universities Superannuation Scheme Investment Management, Senior Independent Director of Alliance Trust and Co-founder of the Diversity Project.
  • Philip Collins; prominent journalist, CEO of The Draft, and Chief Speech Writer for the former Prime Minister, Tony Blair.
  • Shereen Daniels; Managing Director of HR rewired, and bestselling author of ‘The Anti-Racist Organization: Dismantling Systemic Racism in the Workplace’.
  • David Wheldon OBE; highly regarded global marketer, President Emeritus of the World Federation of Advertisers, and former CMO of The Royal Bank of Scotland.
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