Atom Bank are the UK's first bank built for mobile and the first digital-only challenger bank to be granted a full UK regulatory license.
Lansons has assisted in handling external communications on behalf of Atom bank since it was granted its banking licence in 2015. Lansons dealt with the pre-launch of the bank, communicating the intention to launch, the appointment of the management and wider team, as well as partners and the ongoing plans for the Atom products and corporate journey. In November 2021, Lansons handled the announcement of Atom bank’s shift to a four day working week, for all employees, with no reduction in salary.
We understood the importance of the announcement, with the ‘future of work’ being one of the big issues for businesses and wider society post pandemic. The objective was clear - to establish Atom as a leading progressive business pioneering the future of work for its employees.
To get cut through with media, we lead with the angle that Atom was the largest company in the UK, and the first bank, to make the change, and developed further messaging focusing on the importance of supporting employee wellbeing, the prospect of improved productivity and business performance, and the importance of allowing workers to live and work sustainably and flexibly, in light of the impact of Covid-19.
The campaign has positioned Atom as an innovative fintech and a progressive employer at a time when the four-day week debate has gained momentum. Atom was featured across national and international publications, supported by a broadcast blitz on the morning of the announcement with Atom’s CEO. Lansons has since worked on utilising Atom’s positive performance metrics to showcase the successes of the new working structure six months on and encouraged other businesses to rethink how they work, continuing to see coverage in a range of national publications and positioning Anne-Marie Lister, Atom’s Chief People Officer, as a go to commentator on the future of work.