Following acquisition, the coming together of LSEG with Refinitiv created a 400-strong global communications and marketing function with wildly different ways of working and expectations. At a time when the eyes of the world were on the Group’s performance post-deal, our job was to create a fit-for-purpose function that delivered for the business.

The function was rebuilt bottom up with a common purpose and approach embedded as we went.

Other advisory firms had tried. Their approaches were perceived as top down, ‘done to’ the function and had not yielded success. We took a different approach. We built a process that worked with the function so that they owned the outcomes (even the headcount reductions), and the resulting practices and policies. This included organisational design, RACIs, workflows, prioritisation models, and a whole host of consultations, workshops and stakeholder management.

Staff surveys demonstrated that the team felt better equipped, better able, and better motivated to deliver with clarity and with certainty on what good looked like. The function delivered more on less, and made a measurable impact to LSEG’s bottom line. This included its first ever global brand campaign, delivered by the reset function, which has won plaudits (and awards) and which drove a material increase in the valuation of the brand.