Launched in the UK in 2015, RCI Bank is a digital bank that believes in simplifying savings for savers. RCI Bank is fully owned by The Renault Group and is one of the first UK banks to be owned by a car company.
We have provided strategic communications support to RCI Bank since 2015, from advising on the transition to a full UK banking license to the launch of its market-leading E-Volve account, which offers customers the opportunity to help ‘drive the transition’ by having their savings fund the financing of Electric Vehicles. We have helped build the bank’s brand from day one around its unique ‘Digital Bank, Human Heart’ proposition, using customer-led insight to inform creative storytelling across multiple channels.
We run an always-on creative, social and content programme for the bank, as well as a proactive and reactive press office, used to increase brand awareness and build reputation. Frequent, high-quality commentary in the likes of The Financial Times, The Times, Money Saving Expert, The Daily Express and The Daily Mail has kept the bank, its products, and its expert spokespeople, front of mind for many years. We also advise on social and digital strategy more broadly, including the introduction of new platforms and content formats across the spectrum of owned, earned and paid activations.
A recent highlight was our digital scavenger hunt, designed to promote the bank’s involvement with mobility charity, Whizz Kids and their co-sponsorship of a life-sized sculpture of children’s character, Morph, in an art trail around London and timed to coincide with the bank’s 8th anniversary. The social campaign served not only to engage and delight the bank’s army of loyal customers, but it also increased reach amongst new audiences, expanding the social community and inspiring a host of endorsements from those who took part.