With a history spanning more than 1,100 years, The Royal Mint is embedded in British history, and no more so than at the unveiling of the official coin effigy of His Majesty King Charles III.
Lansons was brought in by The Royal Mint in 2022 to ensure this historically and culturally significant announcement was a success.
Working in close collaboration with The Royal Mint team, we planned and delivered a high impact national and international media launch strategy, designed to ensure that the image and story behind the coin were carried in media worldwide.
The launch was an instant success. The historic story achieved significant front of paper coverage in all UK print titles, accompanied by blanket radio and TV coverage in UK and international media. Social media domination ensued too with the image of the coin being shared far and wide.
Critically, The Royal Mint, with its focus on craftmanship and heritage was central to the story.