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The Royal Mint the home of precious metals Lansons

The Royal Mint

The United Kingdom's oldest company and the official maker of British coins, The Royal Mint has an illustrious history dating back to the year 886 and the reign of Henry VII. Today, The Royal Mint is the world's leading export mint and a global leader in precious metals.

The Royal Mint logo WH
The brief

Helping to coin history.

With a history spanning more than 1,100 years, The Royal Mint is embedded in British history, and no more so than at the unveiling of the official coin effigy of His Majesty King Charles III. 

Lansons was brought in by The Royal Mint in 2022 to ensure this historically and culturally significant announcement was a success.

The approach

Worldwide media launch strategy.

Working in close collaboration with The Royal Mint team, we planned and delivered a high impact national and international media launch strategy, designed to ensure that the image and story behind the coin were carried in media worldwide.

The outcome

Historic moment with historic coverage.

The launch was an instant success. The historic story achieved significant front of paper coverage in all UK print titles, accompanied by blanket radio and TV coverage in UK and international media. Social media domination ensued too with the image of the coin being shared far and wide. 

Critically, The Royal Mint, with its focus on craftmanship and heritage was central to the story.

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