The Royal Mint

The United Kingdom's oldest company and the official maker of British coins, The Royal Mint has an illustrious history dating back to the reign of Henry VII. Today, The Royal Mint is the world's leading export mint and a global leader in precious metals.

The Brief

Reinventing The Royal Mint as the home of precious metals and future leader in the circular economy.

A key objective of the programme was to reposition The Royal Mint as ‘more than coins’, by raising the profile of The Royal Mint’s precious metals business division, and position it as a leading provider of gold, silver and platinum investment products in the UK.

Our Approach

Leveraging the launch of new flagship products to evolve perceptions of The Royal Mint.

We saw the launch of two of The Royal Mint precious metals division’s flagship products: Raris, the solid gold payment card which resulted in 124 pieces of media coverage including broadcast hits on Good Morning Britain, BBC Breakfast and Ian King Live, and drove 80+ direct enquires for the card; and The Royal Mint’s first listed financial product, a gold-backed Exchange Traded Commodity, which generated over 75 pieces of coverage across pan-European, national and trade investment and asset management media.

We successfully evolved perceptions of the Royal Mint and demonstrated the breadth of its offering, with an 84% increase in media articles referencing The Royal Mint’s precious metals investment business and products.

More Work