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Isle of Man Government Sustainability Credentials

Isle of Man Government

Self-governing British Crown dependency the Isle of Man, was the first entire island nation to be granted UNESCO world biosphere status, where people and nature work in harmony.

Isle of Man Government Logo WH
The brief

Putting the Isle of Man’s sustainability credentials on the map.

For almost two decades, we have worked with the Isle of Man Government – chiefly the Cabinet Office and the Department for Economic Development – to manage the Island’s reputation and build its profile amongst a wide range of global audiences. In 2016 the island was the first entire island nation to be granted UNESCO world biosphere status, where people and nature work in harmony. 

A central cross-Government focus point for our programme was therefore to develop and promote the Island’s sustainability and green credentials.

The approach

A progressive island nation, tackling the climate change emergency.

Centred on initiatives such as its UNESCO Biosphere status, tree planting, clean oceans and marine conservation projects, and community beach cleans, we created a narrative for the Island, to position it as a progressive nation with leading thinkers and actors tackling the climate change emergency. 

And we told this story across multiple channels; from organising beach cleans at political party conferences, to media engagement with the likes of National Geographic and creating high profile, global features showcasing the Isle of Man’s sustainability efforts and future plans.

The outcome

Rolling out the IoM’s climate targets and action plans for achieving net zero.

This narrative benefited the Isle of Man’s reputation overall, and informed how we framed the Island in our specific programmes to drive relocation, investment and political cooperation and engagement with the Island. 

In 2019, the Isle of Man Government commissioned an independent report by Professor James Curran, advising a Programme for achieving its Climate Change Targets, and we advised and supported the Government in its roll out of the corresponding Action Plan for Achieving Net Zero Emissions by 2050

This included strategies for applying neuroscience and change communications to inspire behaviour change locally, international engagement and promotion around key milestones of the Plan, including the passing of Bills on the Island, and presence at events such as the UN Climate Change Conference (UNFCCC COP 26) in Glasgow.

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