Sam has delivered multi-channel programmes across paid, earned and owned media, ranging from large-scale cultural partnerships to innovative digital activations and public art installations. At Lansons she leads work with organisations across conservation, culture, social impact and philanthropy, collaborating with some of the UK’s most prominent institutions to tell stories that resonate with the public. With an academic background in history, archaeology and sustainability, and a lifelong interest in farming and the natural world, Sam combines subject knowledge with creative strategy to develop imaginative campaigns that capture attention, build support and leave a lasting impression.