As Executive Creative Director and Manging Director at Lansons, he leads the firm’s creative output, combining strategic insight with bold thinking to deliver creative work that drives reputation and generates measurable impact. Before joining Lansons, Liam held senior roles at leading consultancies where he directed global and UK creative programmes across corporate affairs, brand, public affairs and financial communications. His experience includes work for some of the biggest brand in the UK and globally. His sector experience is significant with a track record working in Retail, FMCG, financial services, technology, telco, energy, sport and entertainment giving him a deep understanding of how to connect with diverse audiences.