The In.Comms Corporate Affairs Awards, in partnership with PRWeek UK, celebrate the best of modern corporate affairs: the campaigns, teams and ideas setting the pace for the industry.

We're thrilled to have won two awards and highly commended, made possible thanks to our brilliant clients and exceptional teams.

Winner:

• Best use of social influencers/creators (Corporate) - Santander UK.
• Best media relations (Corporate) - eToro

Highly commended:

• Best media relations (Health) - Intellectual Property Office.

Santander UK – Supporting Self Made Success

Judges' comments: “strong campaign for a worthy cause”, which was “backed by meaningful outcomes”.

We helped Santander reframe investing for the ‘self-made’ with a multi-channel campaign to unlock the £40.7bn potential of the UK’s ‘Self Made’ high earners. Centred around a creator-led movement that flipped traditional wealth on its head, we worked with policymakers and influencers to inspire an overlooked audience to start investing, taking money conversations into everyday spaces (including London’s iconic Sandwich Sandwich shops).

eToro – ‘Hollywood and the Gender Investment Gap’

Judges' comments: “strong media and cultural hooks” to deliver “an original take on a well-discussed issue”.

The investment gender gap stands at £678 billion, and despite growing awareness, the gap isn’t shrinking, its growing. For eToro, we took the gender investment gap beyond the money pages and into the mainstream to inspire real action, using Hollywood to turn a familiar financial story into something much harder to ignore.

IPO – ‘Fake Toys, Real Harms’

For IPO, we helped expose the hidden dangers of counterfeit toys, using a live cultural moment around Labubu toys to make the issue relevant, visible and hard to ignore. As a result, the campaign helped shift purchasing behaviour on counterfeit toys – 70% of those exposed to the campaign said they’re now more likely to check authenticity before buying.

We're incredibly proud of all of these as it continues to reflect what we aim for every day; great people delivering meaningful work, seamlessly across disciplines, in genuine partnership with our clients.

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See the full list of finalists via In.Comms