The Purpose Awards presented by Campaign, PRWeek, and Third Sector celebrate campaigns that demonstrate a genuine commitment to making a difference across social, environmental, and ethical causes, recognising those that drive positive change in charity, environment, equality, and more. 

The awards are a testament to the impact and the importance of purpose-driven campaigns in creating lasting change. We’re proud to be recognised among them, made possible thanks to our inspiring clients and brilliant teams. 

Winner:

• Best Brand led Public Awareness Cause Campaign - Sky Bet & the British Heart Foundation

Best Brand led Public Awareness Cause Campaign - ‘Every Minute Matters’ with Sky Bet & Gaming and The BHF.

This campaign tapped into the reach of football fans to tackle a lifesaving issue; raising public awareness and understanding of the vital difference that CPR can make. From the terraces to social media, we helped get more than 480,000 people to start learning CPR and ready to act in an emergency.

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See the full list of finalists via Purpose Awards