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Fake Toys, Real Harms wins at PRCA DARE Awards

8 Jun 2026
Read: 4 min
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The PRCA DARE Awards Southwest and Wales celebrate outstanding achievement in PR and communications, shining a spotlight on the industry’s brightest talent, most impactful campaigns and boldest creativity across the region.

We're thrilled to have won with the Intellectual Property Office, made possible thanks to the brilliant work of our client and team. 

Lansons x IPO Toys campaign

Best Public Sector campaign - ‘Fake Toys, Real Harms’ with IPO

For IPO, we helped expose the hidden dangers of counterfeit toys, using a live cultural moment around Labubu toys to make the issue relevant, visible and hard to ignore. As a result, the campaign helped shift purchasing behaviour on counterfeit toys – 70% of those exposed to the campaign said they’re now more likely to check authenticity before buying.

We're incredibly proud of all of these as it continues to reflect what we aim for every day; great people delivering meaningful work, seamlessly across disciplines, in genuine partnership with our clients.


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See the full list of finalists via PRCA

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