Lansons has taken home two Gold awards at the Creative Moment Awards for Every Minute Matters, our campaign with Sky Bet and the British Heart Foundation.

The Creative Moment Awards celebrate the very best of the creative industries, recognising standout work, ideas and impact from across the sector.

We’re proud to see Every Minute Matters recognised in two categories, taking the campaign’s total to six industry awards in two years.

Winners:

• Creative Sports Campaign of the Year – Third Sector – Sky Bet & the British Heart Foundation, Every Minute Matters
• Creative Integrated Campaign of the Year – Sky Bet & the British Heart Foundation, Every Minute Matters

Our work with HSBC and UK Finance's Take Five to Stop Fraud was also shortlisted across multiple categories on the night.

About the campaign: Every Minute Matters with Sky Bet and the British Heart Foundation

Every Minute Matters harnesses the reach and culture of football to encourage more people to learn lifesaving CPR and feel confident using a defibrillator.

Inspired by Tom Lockyer’s on-pitch cardiac arrest, the campaign has used the rituals, personalities and language of football to keep that message relevant to fans – from delayed kick-offs and a live CPR demonstration at Wembley to its latest phase featuring some of football’s best-known hard men. 

More than 500,000 football fans have now started learning CPR, far exceeding the campaign’s original target. 

Recognising Every Minute Matters as Creative Sports Campaign of the Year, the judges said:

“A powerful and genuinely useful campaign that used football culture to turn awareness into action. The scale of the CPR training result is exceptional, and the work feels both authentic to the brand and meaningful to fans.”

“Proper impact and a sustained campaign I've seen over and over out in the real world.”

Two years into the campaign, its central message remains simple: give more people the confidence and skills to act when someone suffers a cardiac arrest. The creative challenge is to keep finding fresh, culturally relevant ways to make that message resonate – without losing sight of the lifesaving action at its heart. 

A huge congratulations to everyone at Sky Bet, the British Heart Foundation, Lansons and across the wider team behind the campaign.

Visit the BHF's website to learn CPR for free in just 15 minutes.