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Tom Cook has left his role as Director at Teneo to join Lansons as Head of Digital with a remit to accelerate the firm’s adoption of AI alongside digital research, strategy development, and campaigning.
Working with Senior Campaign Advisor, Louise Vaughan, and Strategy Director, David Rowson, the trio are driving a transformation in Lansons’ consulting and operating capability.
Tom brings over 15 years of experience as a senior digital communicator, providing strategic and creative counsel to a diverse range of clients from challenger brands to FTSE 100 companies. His expertise spans AI, digital strategy, and analysis underpinning reputation management with client experience including Unilever, O2, NatWest and World Rugby.
This appointment highlights Lansons’ commitment to embracing technological change both in its consulting and in its own operations.
“AI is transforming the way that agencies work and it is vital that Lansons is at the head of that change. Tom’s expertise in AI, alongside his deep knowledge of social and digital campaigning, deepens the breadth of our offer still further and will help to ensure we remain at the vanguard of change in our sector.”
Gordon Tempest-Hay at Lansons
CEO
“I’m delighted to be joining Lansons and to play a role in developing its integrated offer at what I feel is a really exciting time for the agency. Lansons is widely known for its deep sector expertise and its strong culture, but what has also stood out for me in my short time in an advisory capacity has been the team’s appetite to learn, to grow, and ultimately to evolve what Lansons is known and respected for in the market.”
Tom Cook
Head of Digital at Lansons
Responsibility
