Lansons Team Farner recognised as one of PRWeek's Thirteen 'Agencies to Watch' in 2024.

"Lansons is another agency on our list that entered a new era in 2023 as it moved out of private ownership after a significant period of time. The agency ended 35 years as an independent comms agency in October when it sold to Team Farner, a European alliance of integrated comms consultancies headquartered in Switzerland. There will be continuity, though. Five senior leaders, including co-founder and executive chair Tony Langham, will all reinvest in and remain equity partners in Team Farner, along with six senior colleagues, making 11 reinvestors in total. With the move, Team Farner makes Lansons its flagship UK consultancy, with hopes to make further acquisitions in the UK and across Europe. It plans to expand into France, Spain, Italy and Brussels – boldly aiming to own one of the three largest agencies in each country. Langham admits that Lansons “wasn’t looking to sell” but that the proposition of a “European communications powerhouse” was intriguing enough to convince the agency otherwise. What lies ahead in 2024 for Lansons, whose much-respected co-founders – Langham and Clare Parsons – were inducted in the PRWeek UK Hall of Fame in 2021? And how will the new addition shake up Team Farner in the 12 months ahead?"

John Harrington

Deputy Editor at PRWeek UK