She develops omnichannel strategies spanning media relations, executive profiling, social campaigns and thought leadership, combining earned, owned and paid channels to deliver clear and consistent impact. Emily has advised organizations ranging from international institutions to founder-led upstarts, helping them navigate complex regulatory and investor landscapes to achieve commercial objectives. Her work includes multi-market campaigns and close collaboration with senior executives and global teams. At Lansons, she is a Vice President and member of the New York management team, playing a central role in developing the firm’s presence and capability in the US.