Louise specialises in complex, multi-stakeholder communications across a range of sectors, with particular expertise in financial services. Her work spans corporate reputation, brand building and crisis management, helping leaders navigate sensitive challenges and rebuild trust in demanding situations. Louise has led multi-market programmes to raise awareness, strengthen stakeholder engagement and drive customer consideration, working with organisations from scale-ups to global firms. She also co-leads Lansons’ asset and wealth management team, supporting boards and leadership teams across the investment landscape. With a strong focus on storytelling and creativity, she develops campaigns that cut through crowded markets and deliver lasting impact.