Maddy leads strategic communications programmes that support business goals and engage the audiences that matter, from well-known brands to fast-growing challengers. Maddy also advises senior leaders on complex communications challenges, bringing particular expertise in navigating high-stakes issues and crises, including regulatory scrutiny, data breaches and boardroom disputes. She helps organisations prepare before problems arise, ensuring plans are in place to manage sensitive situations effectively. Her work spans multiple sectors, with significant experience in financial services, fintech and public sector communications.